Deaf Lottery - Brand Relaunch

Deaf Lottery was drowning in competition. Dozens of brands flogging $2 tickets with big-prize promises, some offering 10x bigger prizes than them. Marketing wise it was a sea of sameness. We needed to shake things up. The solution? We let winners pick their prize, and wrapped this message up in a quirky, cut-through campaign. New branding, new positioning and a fresh attitude. All on a modest budget.