Deaf Lottery - Brand Relaunch

Deaf Lottery were struggling in an ultra competitive category. Literally dozens of brands and NFP’s battling to sell $2 tickets with the promise of big prizes. Moreso, some competitors had prizes 10 times bigger on offer! So we needed to shake things up. The solution was a campaign that focused on offering a choice of prizes. We also beefed-up the branding with a new positioning and created a fresh new look.